![]() The platform is pivoting towards rivalling search engines such as Google and businesses need to make use of this. ![]() ![]() Caption size has been increased to 2200 characters from 300, which is great for organic search and discovery. “Tiktok isn't slowing down its sprint for world domination, and its coming for its competitors at every angle. Already, the platform is prepping for a year of total social domination with new features designed to challenge its competitors at every angle, according to Social Media Specialist, Lotti Haxell. Ultimately, the short-form video that TikTok has championed will continue to go from strength to strength on all social media platforms in 2023, as brands take advantage of viral challenges, enticing auto-play media and trending audio to boost user engagement.īut TikTok will remain the top dog. TikTok generates more usage time than Facebook and it boasts more than one billion active users across 154 countries, as of 2022.Įvery social media platform has tried to emulate TikTok's video success, with YouTube introducing Shorts, Meta turning to Reels, and every platform, including Meta, introducing “stories”, despite backlash. While the popular app only hit the global market in August of 2018, it has become one of the fastest growing social media platforms in the world, using short form videos of under 10 minutes.įor a brief period beginning in December of 2021, TikTok even surpassed Google to become the most visited website on the internet, although it now ranks outside of the top ten. One corner of social media where UGC content reigns is TikTok. Short-form video content will dominate and TikTok will rule This is thanks to the personalized experience that influencers can create and the trust they can build with their audience, compared to broader ad campaigns.Ĩ9% of marketers agree that ROI from influencer marketing is comparable to (41%) or better than (48%) other marketing channels.Ģ. Individual influencers, while requiring more personalized management and relationship-building than general ad-spending, can target far more niche audience groups, and achieve greater returns on investment in many cases, when the partnership is well-matched. When we’re strapped for resources, creators become a very appealing tool for marketers.” - Leah Gritton, Director of Integration Strategy, Energy BBDO “With the recession, with COVID, and just being more financially pinched… marketing dollars always get cut. Less than a third of brands ( 28%) that work with creators do so through agencies or third-party platforms, and 70.7% of micro-influencers (1-10k followers) charge less than $100 per post, meaning that this could be a cost-effective trend for more businesses to back, in 2023. They let you plan and schedule your campaigns all in one placeįor resource-strapped businesses looking to grow their reach in 2023, micro and nano-influencers (creators with less than 10k followers) can drive brand awareness on social media within a tighter financial budget. Social media management tools like Planable can help you stay keep track of your posts, especially if you are active on multiple social media platforms. But with trends constantly changing, we know how difficult it is to keep up with the competition, which is why our team of researchers pulled together a list of the biggest social media trends to watch in 2023, to make sure that you don't just keep up with the competition, but can get ahead. In 2023, even the smallest company will benefit from a social media presence – simply put, it’s one of the best ways to make sure you’re consistently at the forefront of your customer's minds. With the industry forecast to grow to 5.85 billion users by 2027, we know that if you're not actively using social media in your marketing strategy, you should be – and you should start now. In 2022, social media usage grew by more than 190 million users, making it one of the biggest marketing opportunities for businesses worldwide. Social media is one of the fastest growing, rapidly changing industries in the world – with over 4.74 billion users, it caters to more than half the entire globe. Struggling to keep up with the latest social media trends? Trust us, you're not alone.
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